Social Media Tags

Configure Open Graph and Twitter card defaults so shared links look consistent across major social platforms.

Overview

Social Media Tags controls the metadata used when your pages are shared on social platforms.

Admin path: Airygen SEO -> Settings -> Social Media Tags

This module is mainly about previews. It helps you decide which image, account, and tag format platforms should see when a post does not have its own custom social data.

Settings

The page includes Settings and Preview.

Settings -> Open Graph

Use Open Graph for Facebook, LinkedIn, Threads, and other services that rely on og:* tags.

  • Enable Open Graph turns Open Graph output on or off.
  • Default image — URL sets a fallback image URL.
  • Default image — Attachment ID sets a Media Library image and takes priority over the URL when both are filled in.
  • Publisher URL adds an optional publisher page reference.
  • og:image:width and og:image:height help platforms cache and size the image more reliably.
  • Domain verification stores the Meta domain verification token.
  • fb:app_id connects a Facebook App when you use one.
  • fb:admins stores Facebook admin IDs for supported insight access.

Settings -> Twitter

Use Twitter when you want Twitter and X cards to have their own rules.

  • Enable Twitter Cards turns Twitter card output on or off.
  • Default card type lets you choose summary_large_image or summary.
  • Twitter site handle stores the brand account.
  • Twitter creator handle stores the author or creator account.
  • Inherit OG image tells Twitter to reuse the Open Graph image.
  • When Inherit OG image is off, you can set a separate Twitter default image by URL or attachment ID.

Preview

The preview area shows the generated og:* and twitter:* tags based on your current settings, so you can inspect them before testing a live URL.

How to Use

  1. Open Airygen SEO -> Settings -> Social Media Tags.
  2. In Open Graph, turn on Enable Open Graph and set a strong fallback image with either Default image — URL or Default image — Attachment ID.
  3. Add Publisher URL, Domain verification, fb:app_id, or fb:admins only if your social workflow actually uses them.
  4. In Twitter, turn on Enable Twitter Cards and choose summary_large_image or summary as the default card style.
  5. Enter Twitter site handle and Twitter creator handle if you want platform previews tied to real brand or author accounts.
  6. Decide whether Inherit OG image should stay on, or set a separate Twitter default image if your Twitter cards need different artwork.
  7. Open Preview, inspect the generated tags, then save and test a real page in the external preview tool for the platform you care about most.

Verify these items after saving:

  • The fallback image is the correct size and not badly cropped.
  • The site and creator handles point to the right accounts.
  • The preview still looks good when a post has no custom social image.
  • The generated tags match what the platform debugger shows.

SEO Benefits

Social tags do not directly improve search rankings, but they improve how links look when people share them. Better previews can increase clicks, reinforce branding, and reduce broken-looking social cards.

User Cases

Brand sites that rely on visual sharing

Before: Shared links pull random images or incomplete previews from the page.

After: Social Media Tags applies a controlled fallback image and consistent card format, so shared posts look more polished.

Editorial teams with multiple authors

Before: Shared articles never show the correct brand or creator account, so social attribution feels inconsistent.

After: The team sets Twitter site handle and Twitter creator handle defaults, which makes social previews easier to trust and maintain.

FAQ

Do social tags affect search rankings directly?

No. They mainly improve how your links look on social networks and messaging platforms.

What happens if I set both a default image URL and an attachment ID?

The attachment ID takes priority, so the Media Library image is used first.

Should Twitter always reuse the Open Graph image?

Not always. Reusing the Open Graph image is simpler, but a separate Twitter image can be better if your brand uses different artwork for that platform.