Schema Markup

Set structured data defaults for your site and review how schema resolves globally and for individual posts.

Overview

Schema Markup controls the global structured data defaults used by Airygen SEO.

Admin path: Airygen SEO -> Settings -> Schema Markup

This module helps you set a clean site identity first, then choose how article-style schema should behave across different content types.

Settings

The page includes Settings and Preview.

Settings -> Organization

Use this section to define the brand identity used in structured data.

  • Organization name sets the business or site name.
  • Organization type lets you choose the schema type that best matches your site, such as Organization or LocalBusiness.
  • Logo URL sets the logo used in supported schema output.

Settings -> Article

Use this section to define fallback article behavior.

  • Default image ID sets a fallback image when a post has no featured image.
  • Default article type sets the main article schema type used by default.

Settings -> Per post type defaults

Use this section when different post types need different schema types.

  • Each supported content type can inherit the global article type.
  • Each supported content type can also choose its own schema type instead.

Settings -> Visibility

Use these toggles to decide which graphs should be printed.

  • Output Organization graph turns organization or local business output on or off.
  • Output Website graph turns website output on or off.
  • Output Article graph turns article output on or off.
  • Include author details in Article graph adds author details when the article graph is active.
  • Only output Article graph for Posts limits article output to the Post post type.
  • Output BreadcrumbList graph turns breadcrumb schema on or off.

Preview

The Preview tab shows the JSON-LD generated from your current settings so you can inspect the overall structure before testing live pages.

Editor Panel

The editor panel helps with post-level schema decisions.

  • Preview shows the resolved schema type for the current post.
  • Preview JSON-LD lets you inspect the generated data for that post.
  • Custom lets you switch a single post to a more suitable schema type when the global default is not the best fit.

How to Use

  1. Open Airygen SEO -> Settings -> Schema Markup.
  2. In Organization, enter your Organization name, choose the correct Organization type, and add Logo URL.
  3. In Article, choose the Default article type and set Default image ID if you want a fallback image.
  4. In Per post type defaults, assign different schema types to content types that should not use the main article default.
  5. In Visibility, turn on only the graphs you actually want to output, such as Organization, Website, Article, or BreadcrumbList.
  6. Open Preview and inspect the JSON-LD structure before saving.
  7. After saving, open important posts in the editor, use Preview JSON-LD, and apply a post-level schema override only when the page intent needs it.

Verify these items after saving:

  • The organization name, type, and logo are correct.
  • The article type matches the kind of content you publish.
  • Per-post-type defaults are not forcing the wrong schema on pages or media.
  • The preview JSON-LD matches the graphs you intended to output.

SEO Benefits

Accurate schema helps search engines understand your site identity, content type, and page relationships more clearly. Strong defaults also reduce inconsistent schema across a large site.

User Cases

Businesses that need clear brand identity

Before: The site has no consistent organization details in structured data, so branding signals vary from page to page.

After: The business sets Organization name, Organization type, and Logo URL once and gets cleaner sitewide identity output.

Publishers with mixed content types

Before: Articles, pages, and other content types all inherit the same schema type even when that does not fit.

After: The editorial team uses Per post type defaults and editor overrides so each content type can use more appropriate structured data.

FAQ

Do I need to set schema manually on every post?

No. Most sites can start with good global defaults and only override special pages.

What is the difference between Organization type and Default article type?

Organization type describes your site or business. Default article type describes your content.

Why should I use the Preview tab if schema is already enabled?

It lets you inspect the generated JSON-LD before you publish changes and helps you catch mismatched settings earlier.